马年春节期间，中国的大街小巷里，外国游客的身影明显多了起来。During this year's Spring Festival,foreign visitors were noticeably more visible in the streets and neighborhoods across China.
他们专程选择在春节期间飞来中国，在城市街区、传统村落和庙会集市中，沉浸式体验中国年俗：包饺子、写春联、逛庙会、看舞龙舞狮。不少外国游客笑称，在中国过年，“感觉自己活成了半个中国人”。
Many chose to fly to China specifically during the holiday, immersing themselves in traditional New Year customs in urban districts, traditional villages, and temple fairs. They made dumplings, wrote Spring Festival couplets, visited temple markets, and watched dragon and lion dances. Some even joked that celebrating the festival in China made them feel "half Chinese."
多项数据显示，这股“飞来过春节”的热潮正在快速升温。旅游平台数据显示，春节前后外国游客来华机票预订量同比增长超过400%。在一些热门城市，春节期间酒店入住订单中，超过30%来自外国旅客。
Data shows that this trend of flying to China for Spring Festival is rising rapidly. Travel platform statistics indicate that international flight bookings to China around the holiday increased by more than 400 percent year on year. In several popular cities, over 30 percent of hotel bookings during the Spring Festival were made by foreign travelers.
与此同时，外国游客的目的地也正在发生变化。除了北京、上海、广州、深圳等传统入境首站城市，成都、西安、哈尔滨、贵阳等城市的外国游客数量同比成倍增长。一些二三线城市甚至小众目的地也开始进入外国游客的旅行清单。
Destinations are also becoming more diverse. In addition to traditional entry cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, the number of foreign visitors to cities including Chengdu, Xi'an, Harbin, and Guiyang has multiplied year on year. Some second- and third-tier cities, as well as lesser-known destinations, are now appearing on foreign travelers' itineraries.
越来越多海外游客，正在把中国春节当作一个重要的旅行时间节点。
For many overseas visitors, China's Spring Festival is increasingly becoming an important time for travel.
这股“飞来过春节”的热潮，并不仅仅是入境旅游的回暖。
From a broader perspective, however, this trend is not simply a rebound in inbound tourism.
首要因素是中国开放政策持续释放的制度红利。近年来，中国免签“朋友圈”不断扩大。2025年，中国单方面免签国家增至48个，互免签证国家扩展至29个。同时，中国持续优化240小时过境免签政策，适用国家扩大至55个物业经理人，入境口岸增至65个，让“说走就走的中国行”成为现实。
One factor is the continued impact of China's opening-up policies. In recent years, China's visa-free network has steadily expanded. By 2025, the number of countries eligible for unilateral visa-free entry had increased to 48, while mutual visa-exemption agreements covered 29 countries. China has also continued to optimize its 240-hour visa-free transit policy, expanding it to 55 eligible countries and 65 entry ports, making spontaneous trips to China more feasible.
国家移民管理局预测贝语网校，春节假期全国口岸日均出入境人员将超过205万人次，同比增长14.1%。政策便利降低了来华旅行的门槛，也让越来越多外国游客将中国纳入旅行计划。
The National Immigration Administration predicts that average daily cross-border passenger flows during the Spring Festival holiday will exceed 2.05 million, up 14.1 percent year on year. Greater policy convenience has lowered the threshold for travel to China and encouraged more foreign visitors to include the country in their travel plans.
更深层的原因，在于中国文化本身的魅力。近年来一流范文网钓鱼网，在海外社交媒体上，“Becoming Chinese（成为中国人）”逐渐成为一种流行表达。许多外国网友通过模仿中式生活方式——喝热水、做中餐、练太极、学习中国节气养生——表达对中国生活智慧的兴趣。
A deeper reason lies in the appeal of Chinese culture itself. In recent years, "Becoming Chinese" has gradually emerged as a popular expression on overseas social media. Many foreign users express their interest in Chinese lifestyle wisdom by adopting elements of everyday life—drinking hot water, cooking Chinese food, practicing tai chi, or learning about health preservation based on the traditional Chinese solar terms.
而来中国过春节，则成为这种文化体验的“进阶版”。越来越多外国游客不再满足于“打卡式”观光，而是希望在真实生活场景中理解中国文化。从走马观花式参观景点，到参与包饺子、做年糕、体验非遗手工，文化体验正在成为入境旅游的新热点。
Experiencing the Spring Festival in China has become an advanced stage of this cultural exploration. Increasing numbers of foreign visitors are no longer satisfied with quick sightseeing; they hope to understand Chinese culture through real-life experiences. Cultural participation—from making dumplings and preparing rice cakes to trying intangible cultural heritage crafts—is becoming a new highlight of inbound tourism.
目的地的多元化，也让外国游客看到一个更加立体的中国。从北方的冰雪节庆，到南方的传统民俗，从大城市的文化地标，到乡村里的非遗体验，中国丰富多样的文化场景不断满足全球游客多样化的文化需求。
The diversification of destinations also reveals a more multidimensional China. From ice and snow festivals in the north to traditional folk customs in the south, from cultural landmarks in major cities to intangible heritage experiences in rural areas, China's diverse cultural scenes continue to meet the varied interests of global travelers.
与此同时，越来越多外国游客在社交媒体上分享自己参与舞龙舞狮、写春联、逛灯会的经历，他们不仅是中国文化的体验者，也成为传播者。春节，这一被列入联合国教科文组织人类非物质文化遗产代表作名录的节日，也拥有了更加广阔的世界舞台。
At the same time, many foreign visitors share their experiences online—watching dragon and lion dances, writing Spring Festival couplets, or visiting lantern festivals. They are not only participants in Chinese culture but also its communicators. The Spring Festival, inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity, is gaining an even broader global stage.
当越来越多外国游客把中国春节写进自己的年度旅行计划起步网校，这个原本属于中国人的家庭节日，正在逐渐成长为世界共享的文化盛宴。
As more international travelers include the Spring Festival in their annual travel plans, what was once primarily a family celebration in China is gradually becoming a cultural festival shared by the world.
春节，正成为连接中国与世界的一座文化桥梁。它不仅让世界看见中国文化，也让更多人走近中国、理解中国。
The Spring Festival is emerging as a bridge linking China and the world—allowing the world to see Chinese culture while helping more people come closer to China and understand it.
洞见工作室出品
Deep Insight, Sharp Voice
策划 陈诗宗 田旻佳
贵州日报天眼新闻记者
出镜文案/田博
视频制作/王旗
编辑 杨睿
二审 李劼
三审 田旻佳 |
